Laurie Young 16th March 1955 – 18th September 2013
Laurie died unexpectedly at home on the evening of 18 September 2013.
Memorial services were held on the 4 October 2013 and 22 January 2014.
The last “Blowing the Cobwebs off your Mind” event was held on 22nd January in memory of Laurie when we furthered his thinking on the Future of Thought Leadership. Gill Ringland and Laurie started this event series some two years earlier with “SAMI and Laurie Young”. It was fitting that this last event was held with “SAMI and Friends of Laurie Young”.
Laurie Young was a senior business executive with significant expertise in the marketing of services, with his long career spanning both the business and charity sectors.
Laurie’s professional life was as marketer, strategist, consultant, educator, renowned and sought after presenter, and advisor to some of the world’s leading business executives and their organisations.
He worked for some of the best-known British businesses; Price Waterhouse Coopers (PWC), British Telecom (BT), Unisys, and Laurie advised some the world’s leading brands including Deloitte, Microsoft, the BBC, Ericsson, Hitachi, Philips, Motorola, NatWest, American Express and Fujitsu.
In the 1990’s Laurie founded the consultancy practice, Blakes Marketing Practice, which specialised in international services marketing. By its fourth year of business, it had become a vibrant niche consultancy with offices in London, Paris and Sweden. It was later sold to WPP, via Ogilvy & Mather.
Laurie’s skills in business were matched by his generous support and advice to charities. Laurie was a trustee of The Ramblers, The Chartered Institute of Marketing, John Kelly Schools and the Strategic Planning Society. He advised Mind, Child-line and Imperial College Healthcare Charity.
Laurie’s first love however, was writing. With over a hundred articles, mostly in trade periodicals, and nine books, Laurie published in excess of a million words. His latest book on Thought Leadership was published shortly after his passing. Laurie’s Amazon profile sums him up perfectly in a few short and apt words, “Laurie Young is a businessman that likes to write.”
He contributed chapters for edited books on the IT industry and published nine books in all:
- Competitive Customer Care: A Guide To Keeping Customers
- Making Profits from New Service Development
- Marketing The Professional Services Firm
- In 2006 Laurie collaborated with Gill Ringland on Scenarios in Marketing: From Vision to Decision.
Laurie’s fifth book, From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy (Wiley, 2008), draws on case studies of many leading international companies to trace the steps manufacturing businesses go through to become successful service providers.
His next book, “Marketing Technology as a Service: Proven Techniques that Create Value“ was published in April 2010, attracting widespread interest in Europe, the US and in Asia. With the growth of interest in the service economy of the region as a whole, and particularly in China, Laurie was approached to speak at events in Hong Kong, Singapore and Beijing, and a Chinese language edition of From Products To Services is now available.
Laurie’s book, The Marketer’s Handbook (Wiley 2011), reassesses well known marketing techniques for today’s businesses, unveiling the truths and misconceptions behind well-known techniques. His most recent book was “Thought Leadership: Prompting Businesses to Think and Learn” and was published in October 2013 by Kogan Page.
With an MBA from Britain’s university of Hull, he lectured Universities around the world, including Wharton in Philadelphia, ESSEC in Paris, Gothenburg in Sweden, Ulster, Portsmouth and Cranfield.
Laurie Young touched the lives of many people, and sadly he died unexpectedly at home on 18th September 2013.
“To know Laurie, was to owe Laurie.”